Our Process
We help you get organized, build a winning social media presence, and achieve fierce brand loyalty.
And along the way, we provide all the support you need. Here's how we do it:
Storyboard
Behind every small business, there’s a story. We get to know your business through your eyes to capture your unique perspective and develop a storyboard to guide us through our digital journey.
Research & Analyze
We scour the web to find out everything about your digital footprint. Think of it as taking a digital x-ray of your business. This allows us to create benchmarks to track and measure our success.
Develop & Execute
Once we have collected data, we develop strategies and recommend the best solutions and practices for your unique business. We then turn that into a plan of action, which we manage from A to Z.
Social Media Management
We design and execute social media solutions that fit your needs and budget. For solopreneurs, this can simply mean setting up a LinkedIn profile. For small businesses and growing startups, this can mean multi-channel management on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Medium.
Whether we manage your channels on the daily or train you how to do it, we research the market and determine channels that work best for you. We setup your accounts, design covers and profiles, and create engaging timelines through text and visual content. We create ads that help you reach and connect with your audience, and share reporting about performance that you actually understand. We take social media off your ‘to-do’ list so you can focus on doing what you do best.
Reputation Management
Almost everyone reads online reviews. In fact, 72% of consumers trust online reviews as much as recommendations from friends and family. This is why a well-managed review portfolio can produce the traffic, conversions and revenue your business needs. We work with you to optimize, protect and guide all your review platforms. From creating your profile to crafting responses to the saltiest of customers.
Website Design
Our process is as simple or as extensive as you need it to be. We do everything from helping you find a domain name, choose and set up the right hosting plan, recommend functionality, write content, source images and getting your site developed and published. We even create a budget and task lists to keep it all organized and in manageable chunks for you. Even if you are not sure what kind of website you want, we’re here to walk you through the entire process in the most painless way. This includes e-commerce sites as well!
Communications
First impressions can be nearly impossible to reverse or undo. That’s why no matter where you are or where you are from, we embody your style when we design communication strategies. This means that your newsletters, emails, tweets, blogs… they all capture your unique voice. We look at the broader landscape and then dive deep into your media, strategy and communication channels. We test, hone, and personalize our approach to redefine the digital experience in your industry.
Graphic Design
Don’t let stock photos take away all the effort you put into getting your brand in front of the world. Go authentic and get custom graphics that fit your brand’s voice, style, and mood, because your images should appeal to your target audience and instantly create brand recognition. We work with you to develop logos, into business cards, brochures, print and digital ads, social media posts, infographics, newsletters and more. We take a holistic approach so we can create stunning, memorable, and unique designs that strengthen your small business’ visibility without breaking the bank.
Project Management
Think of us as the Falcon Heavy to your Tesla Roadster! We are not just a digital marketing agency. We understand that sometimes you are not sure what you need or how to go about things. We know firsthand that as your business grows, it gets more challenging to switch gears between leading the business to executing the day-to-day and being your own finance director, HR consultant, product lead, marketing guru and office manager. That’s why we offer full-service operations support and manage each and every project from A-Z. We use platforms and tools that help us streamline processes for you and we find ways to save you money in the process. The goal is to make the process of any project, despite its size or complexity, completely pain-free.
